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About Us

Dark goddess rises


Hi, my name is Pixie. I am a social worker by day and a folklorist and certified soapmaker by night. I'm excited to introduce you to my company!


Fire Within Apothecary is a small, woman-owned, collaborative brand that I created with my dear friend, Crow, who is a bath soak mastermind and an all around magical human. This is a passion project borne from our obsession with crafting amazing products that we love to use.


Fire Within Apothecary is designed to celebrate the power and sacredness of feminine energy in all its forms. Some products are inspired by feminine-presenting figures in mythology and folklore, while others are inspired by famous women (both past and present) who have made (or are making) a mark on the world. Each product is handcrafted in small batches with care and intention, using sustainably sourced ingredients from other woman-owned businesses whenever possible. We also donate a portion of our proceeds to charities that help support women in need, as well as other causes as noted in special product descriptions.


Fire Within Apothecary wants to inspire every woman to embrace her Goddess Power, to feel strong, exquisite, adored, and fully alive. To all the moms, abuelas, daughters, aunties, and sisters, we see you. To all the women who weren't born into womanhood but have fought to be who you truly are, we see you. To the CEOs, housekeepers, teachers, and truck drivers, creatives and muses, housewives and nomads, Wildlings and warriors, no matter what your role in the world, no matter how society labels you, no matter how you define yourself, whatever you wear, whatever your shape or age or skin tone, wherever you fall on the gender spectrum, we see you. And we honor you.


We want you to remember something: self-care is not an indulgence. It's a journey and a necessity. Whether you buy from us or not, please give your mind and body the care they need to thrive. It's not selfish, it's not gluttonous, and it's not a splurge. It's your well-being, and that is priceless. Maybe that means taking a long bath, going for a walk in nature, buying the good soap, having a healthier sex life, getting a therapist, getting a dog, letting go of toxic habits or toxic people, going back to school, changing your career, being more patient with yourself, or learning to set boundaries and say no. Whatever you need, you're worthy of it. Don't let anyone rob you of your glow, and don't take a single moment for granted. We don't know how many moments we've got. And we would be honored if our products help give you the self-care you need to make the most of those moments.


If you have an idea for a soap you'd love to see, please send it our way! If we use your idea, we'll credit you and send you a free bar!

We'd love to hear from you!

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